My Pepe is an adopted dog and we thought his thick hair was never going to be soft and fluffy! Well, is not fluffy because his hair type but since we give him every morning the organic supplement, his hair is soft and shinny. In the beginning was falling more but now (after half container) his coat is amazing. I can’t stop petting him! He wasn’t sure of it initially, now, is the first thing he eats and then the rest of the food. Highly recommended